Interactive experiences Snapchatters were able to play with and send to friends.
A collection of augmented reality lenses I led strategy, design, and development on –– ranging from some of world’s most downloaded mobile games to a celebration of Día de los Muertos and a few tasty (and not so tasty) jelly beans.
One choice can change everything. With romance, drama, horror and more, Choices offers a collection of story games where you are able to customize your character, solve mysteries, and embark on fantasy adventures. Together, Snapchat and Pixelberry Studios collaborated to bring one their most popular stories to life through augmented reality: The Royal Romance.
Zynga: CSR Racing
Setting a new standard in visuals, CSR2 delivers hyper-real drag racing to the palm of your hand. Compete against live players across the world with your custom built supercars, including LaFerrari, McLaren P1™, Koenigsegg One:1 and many more. To celebrate the launch of CSR’s new muscle cars, we brought the race to Snapchat on the 4th of July for an exclusive look at the new vehicles and a real-time race that mimicked the functionality of the game itself.
Monster Energy: Mango Loco
On the eve of October 31st each year friends and family gather to celebrate Dia de Los Muertos. Marigolds, mysticism, and memories combined with food and drink entice the sounds of the departed to join the party. Mango Loco is a heavenly blend of exotic juices certain to attract even the most stubborn spirit and together, Snapchat and Monster Energy took the essence of Mango Loco and turned it into an exclusive Snapchat lens to keep the party going.
Jelly Belly: Beanboozled
These bamboozling beans are meant to take your taste buds on a roller coaster, with colors that look like all your favorite Jelly Belly jelly beans but have unexpected flavors. Alongside the release of four new flavors, we launched the Beanboozled Challenge on Snapchat and dared Snapchatters to compare some of Jelly Belly’s tastiest and most popular flavors with their craziest ones.
It is yuck or yum? There’s only one way to find out.